Custom GPTs : Your Secret Weapons
AI Assistants: Your Secret Weapons
Christian Compton
In the fast-paced world of sales, I've discovered two AI powerhouses that have transformed my workflow: custom GPTs and the versatile general-purpose ChatGPT. It's like having a sales dream team in my pocket, each with its own superpower.
Custom GPTs are my specialized sales ninjas. I've created one to be my SalesLoft automation guru, and let me tell you, it's been a game-changer. This digital wizard asks me pointed questions about my workflow, understands the nuances of our sales process, and then - boom! - it crafts automation rules that streamline our entire operation. It's like having a SalesLoft expert and a seasoned sales ops pro rolled into one, available 24/7.
But that's not all. I've got another custom GPT that's my customer research ace. This clever AI has transformed how I prepare for client meetings and outreach. Instead of spending hours manually digging through databases and social media, my AI assistant asks me a series of targeted questions about the prospect or client. Then, while I'm grabbing a coffee or prepping for my next call, it's off doing the heavy lifting - compiling comprehensive customer profiles, identifying potential pain points, and even suggesting personalized talking points.
The beauty of these custom GPTs is their ability to learn and adapt to our specific sales methodology. They understand our industry jargon, know our product lineup inside and out, and can even mimic our company's tone in drafted communications. It's like having a team of highly trained sales assistants who never sleep and never complain about doing the repetitive tasks we all used to dread.
Now, let's talk about the Swiss Army knife of the AI world – the general-purpose ChatGPT. This is my jack-of-all-trades, always ready with a quick answer or a fresh perspective. Need to quickly understand a new industry term a prospect just mentioned? ChatGPT's got your back. Struggling to find the right words to make that cold email stand out? It's there with a list of engaging openings.
What I love about the general ChatGPT is its versatility. One minute, it's helping me brainstorm creative solutions to a client's unique problem; the next, it's explaining complex product features in simple terms that I can use in my pitch. It's like having a wise colleague who's always eager to help, no matter the question.
The real magic happens when I use these AI assistants in tandem. When I'm preparing for a big pitch, my customer research custom GPT provides deep, specific insights about the client's business and potential needs. Then, I use the general ChatGPT to help craft a compelling narrative around those insights, ensuring my pitch resonates on both a logical and emotional level.
So, what's my recommendation for fellow sales professionals? Embrace both types of AI, but use them strategically:
Identify your pain points: What tasks eat up most of your time? That's where a custom GPT can be a game-changer. For me, it was SalesLoft automation and customer research.
Train your specialist: Invest time in customizing your GPT. The more it learns about your specific sales process and industry, the more valuable it becomes.
Keep your generalist close: Use general ChatGPT for those "how do I..." moments, quick research on new trends, and as a brainstorming partner for tackling unique client challenges.
Collaborate and iterate: Use insights from one AI to refine queries for the other. It's like having your specialized sales assistant and a general consultant working together.
Stay curious: These tools are evolving rapidly. Experiment with new features and applications regularly. There might be a new way to use AI that revolutionizes another aspect of your sales process.
Remember, these AIs are tools to enhance your sales skills, not replace them. Your expertise, relationship-building abilities, and intuition are what turn their outputs into closed deals and happy clients.
In my journey in sales, these AI assistants have become indispensable members of my team. They've helped me work smarter, understand my customers better, and close deals faster. But at the end of the day, it's the human touch – your ability to connect, empathize, and provide value – that turns a prospect into a loyal customer.
So, here's to the future of sales – where AI is not just a tool, but a collaborator, helping us push the boundaries of what's possible in our field. Whether you're prospecting, pitching, or nurturing client relationships, there's an AI assistant ready to help you exceed your targets. The future of sales is here, and it's looking pretty phenomenal.
